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Chicago Fire Football Club
Summer Concert Series Logo and Print Collateral
Pairing matches and concert has been an opportunity to tap into another market on fan and push attendance for games. With the summer concert series I created this logo inspired by a mirrored treble clef as the S. In addition, I created stage signage and field pass credentials aligned with our digital ad campaign. In 2024, this series featured Chance the Rapper and DannyLux.
Meet the Team Lockup & Poster
Meet the Team is an opportunity for Fire fans to meet their favorite player, get their merch signed, and enjoy the Fire Pitch. I created this lock up and poster for fans to purchase on site to get signed and have a keepsake of the event. The image used represents our fandom at full force when we had an exciting clean sheet finish against Miami FC at home in Spring 2025.
Scarf Designs
Throughout the season various organizations, initiatives, colleges, occupations, and more are represented in a scarf that is either in a give away, ticket pack, or available for purchase. These designs allow us to pull in the soccer culture around the scarf and offer a creative piece for each group.
2nd Star Tavern Rebrand
The Fire Pitch is our community pitch that hosts camps, leagues, events, and more. The restaurant at the Fire Pitch, originally Pub 97, was under new partnership and being rebranded to 2nd Star Tavern. This logo and brand guide was created to help the team jump start their new look in addition to various materials such as uniforms, menus, brochures, signage, and more. We worked closely with the interior design team as well to make sure the inside of the space aligned with the brand.
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MLS All-Star: Philip Zinckernagel
Chicago Fire's first team had 4 players in consideration for the MLS All-Star game in July of 2025. To encourage our fans to vote, resume carousels were posted highlighting each players' accomplishments this year with the Fire. Philip Zinckernagel, CFFC winger, was chosen to be on the 12 man roster. This logo was then created to brand imagery when sharing his experience down in Austin, Texas. Zinck assisted the final goal of the match helping take the win over LIGA MX All-Star 3-1.
Relentlessly Red Logo
Relentlessly Red is a video podcast series where our Digital Host Gabe Ramirez sits down with a player, staff, or a
member of the Chicagoland community. One major focus of this podcast series this year was the collaboration we had
with All Star Press and our “Poster Series.” For many episodes this year, Gabe would interview the artist of our exclusive matchday poster. In these interviews, Gabe and the artist would talk about their background, creative process, and inspiration behind their artwork. This logo is used to promote this semgment on the thumbnails and within the videos as bugs when posted on the CFFC website or YouTube page.
The CFFC video team filmed, produced, and edited the video
On The Counter Logo
On the Counter was a weekly content series that would appear on our socials, Apple TV, and in-stadium. This content piece would include press conference sound from Gregg and a player, and the purpose of this video would be to give more insight into the team’s training process for the week and preview the upcoming opponent. This logo is used as the title sequence of the videos as well as the thumbnails when posted on the CFFC YouTube or website.
The CFFC video team filmed, produced, and edited the video
Social Graphics
With the excitement of numerous milestones throughout the 2026 season, graphics were created to commemorate major moments or informing match info. Following our 2026 art direction, graphics were made to be photography forward with large type that interacted with the subject(s) to create depth in the piece.
CFFC Evergreen Brand Guidelines
Chicago Fire FC had an existing evergreen look and feel but lacked a place with outlined rules. I was creative lead for gathering existing brand guidelines and solidifying those missing. Worked closely with our Director of Brand to align on elements like tone of voice, values, vision, mission, etc. Then complied all decisions into the above brand guidelines for internal and external use so all can be aligned on how the brand is to be utilized.
Theme Nights: Fireworks, Harry Potter, PRIDE, & 2000s
Theme nights allow each game to have uniqueness and celebrate with out fans. In 2025, we hosted 8 theme nights creating all encompassing branding for the match day experience. This includes digital advertising, in-stadium graphics, slate assets for social posts, print signage, and merchandise. Worked closely with the Director of Matchday Presentation and the freelance Animator to bring the in-stadium assets to life on the video board.
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