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Swiss Army Knife
Creative Brief
Single Most Important Thing to Say:
There is little you can’t do with a Swiss Army Knife.
Direction:
When you are stranded with a Swiss Army Knife, you aren’t really stranded
Print Advertisements:
Out Of Home Advertisement #1:
Out Of Home Advertisement #2:
Chicago, IL
Social Campaign:
We will have 50 bridges across the US, one in each state. The bridges will be popularly traveled and the bride is the only way to cross the natural obstacle at hand. The idea is that we encourage people to go to these places and post an image with “#SAKNeverStranded” of them on the bridge. For every 3 bridges you visit we will send you a Swiss Army Knife. One will see an interactive map like this one on our website to look at each location with specific details.
Bear Canyon, Utah
Copywriter: Hannah Debok
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