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Tabasco
Creative Brief
Single Most Important Thing to Say:
A sauce for people who live milder lives.
Direction:
Taking risks - no matter how small it may seem to others - is something to be proud of.
Out of Home Advertisements:
Social Media:
Print Advertisements:
Tik Tok Collaboration:
Billy on the Street is a viral comedy game show. Host, Billy Eichner, asks strangers various questions in an aggressive and rushed manner during his "For a Dollar" segment.
Our collaboration with Billy would follow the same format, only,
“For a Mild Green Sauce”
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Examples of prompts:
“Sir, for a green sauce, do your best dance move”
“Miss, for a green sauce, high five 3 strangers”
“For a green sauce, name something daring you’ve done lately”
And at the end he tends to say “YES! TAKE IT! TAKE IT!” and runs off.
Copywriter: Hannah Debok
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